With the recognition of the environmental issues related to nitrogen fertilizer, there has been a rise in exploring more sustainable applications that still ensure sufficient crop productivity to support the ongoing global population growth. As a result, the last decade has seen a significant increase in venture investment in agricultural technology (AgTech) as the sustainability and productivity challenges of agriculture and food have attracted investment talent and entrepreneurship (Fig 3).
Nutrient management has emerged as a crucial area of opportunity in recent years, coinciding with record profits for the fertilizer industry. Major players like Nutrien Ltd., the world's leading potash producer based in Canada, saw a 1575% increase in profits between 2020 and 2022, reaching USD 7.7 billion. Similarly, The Mosaic Co., a Tampa-based leader in potash and phosphate fertilizers, reported a 438% increase in net earnings to USD 3.6 billion for 2022 compared to 2020. CF Industries, an Illinois-based fertilizer company, had a 265% increase in its 2022 profits, reaching USD 3.35 billion.
The search for sustainable fertilizer solutions has sparked investor interest, leading to a significant influx of funds and venture firms looking to secure favorable positions. On-farm technology alone attracted USD 10.2 billion in investments in 2022. Much of this investment activity was driven by two sectors - Ag Biotechnology (USD 2.4 billion) and Novel Farming Systems (USD 2.8 billion). Ag Biotechnology helps to diversify crop input technology away from environmentally-harmful synthetic chemicals and includes biofertilizers, soil health systems, precision agriculture technologies and coatings that inhibit nitrous oxide formation. Novel Farming Systems involve innovative, tech-driven strategies for sustainable food production that challenge traditional methods. These often operate in controlled environments, striving for increased yields, resilience, and a reduced environmental impact.
As of 2023, there are five categories of interventions poised to shape the market:
- Precision application technology such as nutrient sensors, drip application through irrigation systems, “fertigation”. Companies include CropX, Arable, Teralytic;
- Low-carbon fertilizers utilizing renewable energy for synthetic nitrogen fertilizer production. Companies include Nitricity, Atmonia;
- Controlled release fertilizers that inhibit nitrification. Companies: Yara, Nutrien, Haifa;
- Biofertilizers which use microbes to fix nitrogen naturally into a form that the plant can absorb. Companies include Pivot Bio, Kula Bio, Joyn Bio;
- Sustainable fertilizers which utilize organic waste (food, wastewater, animal manure) as input to create fertilizer. Companies include WISErg, Anuvia, Ostara, N2 Applied.
Private equity is beginning to flow to several of these startups. Pivot Bio, one of the pioneering biofertilizer startups, has raised more than USD 600 million in funding for its proprietary crop microbiome, closing a USD 430 million Series D round in July 2021, after seeing its revenues increase threefold since the beginning of 2021. Lead investors included Temasek, DCVC, Rockefeller Capital Management and Breakthrough Energy Ventures. Pivot Bio was initially supported by early grants from the Gates Foundation in 2011. Other startups trying to take advantage of nitrogen-fixing microbes to address the negative impacts of synthetic fertilizers include Kula Bio, which in May 2021 secured USD 10 million in seed funding from Collaborative Fund, with participation from The Nature Conservancy, Lowercarbon Capital, iSelect Fund and the Grantham Foundation’s Neglected Climate Opportunities Fund, among others. In January 2022, Kula Bio raised an additional USD 50 million in its Series A round with investors, including Ying Fund, Pillar VC, HT Capital, Embark Ventures, and BOPU.
Sustainable fertilizer company, Anuvia, which manufactures nitrogen fertilizer from waste sources raised USD 103 million Series C funding co-led by TPG ART and Aliment Capital in February 2021. Additionally, in April 2022, Anuvia secured USD 65.6 million in a Series D round. Anuvia’s fertilizer, SymTRX, is already available commercially in the US and usage is expected to grow to 20 million acres by 2025. Chinese precision agriculture platform Kebai also secured USD 6 million from Creadev, the investment firm of the Muillez family, owners of Auchan and Decathlon. Nitricity, a fertilizer company producing synthetic nitrogen fertilizer using renewable energy closed a USD 5 million Series Seed round led by Energy Impact Partners in August 2021. Later, in October 2022, the company raised USD 20.9 million in a Series A funding round. In addition, Nitricity is collaborating with the Center for Irrigation Technology to pilot a fertilizer-in-irrigation system for growing tomatoes. In March 2023, Yara and Enbridge announced plans to invest up to USD 2.9 billion to construct a low-carbon blue ammonia production facility in Texas. This facility will produce blue ammonia from natural gas, capturing and storing the carbon dioxide (CO2) byproduct. The proposed plant, set to be Yara's largest, will be located at an Enbridge oil storage, and is expected to start production around 2027-28.
Driven by a recognition of a growing strategic market opportunity, as well as pressure from government regulators and advocacy groups, an increasing number of fertilizer companies are beginning to invest in innovative startups. In one of the buy side deals of 2020, ICL, the USD 5 billion Israeli fertilizer company, acquired Growers Holdings, a US precision agriculture company in a USD 60 million buyout. In 2017, Yara International acquired Adapt-N, a precision nitrogen management solution that was developed at Cornell University. And in 2019, the company launched Yaralrix, a precision farming tool that allows farmers to measure crop nitrogen requirements using their smartphones. In 2021, Yara entered into a partnership with Statkraft and Aker Clean Hydrogen to launch HEGRA focused on the production of “green” ammonia that would then be used to produce carbon-free fertilizers.
Another industry giant - Bayer AG, has taken action in three areas. In 2018, it entered into a USD 100M joint venture with biotech leader Ginkgo Bioworks to launch biofertilizer company Joyn Bio. It raised a Series A USD 15 million round in September 2021 in Andes, a startup that treats seeds so the plant can better fix its own nitrogen supply from the air. In August 2021, the company led a USD 45 million round in Sound Agriculture, a “bio-inspired” inputs company which produces a soil treatment to reactivate plant nutrient cycling which Bayer says could reduce nitrogen fertilizer demand by 30%. Other notable investors in Sound Agriculture include Northpond Ventures, Cavallo Ventures, Fall Line Capital, S2G Ventures, and Syngenta Group Ventures.
This is a dynamic field and investment is expected to grow as sustainable agriculture practices become mainstream. Estimates of the investment required to convert conventional agriculture to regenerative and low carbon practices vary from USD 315 - 420 billion per year until 2030, nearly the amount invested in renewable energy infrastructure each year. The business case for farms and farmland investors is built around reduced input costs in the medium term. Project Drawdown estimates nutrient management could save farmers USD 23 - 70.8 billion in reduced fertilizer costs between 2030 to 2050. Lowering agrochemical inputs from more precise application can significantly improve farm operating margins and the potential savings of USD 200 billion of wasted reactive nitrogen every year. Investing to improve nutrient management on-farms is a high-impact solution.